Increased International Visibility
The MPA benefits from active representation in the United States, Europe and Asia (Hong Kong). Most recently, it has added agents in Miami and Europe for the cruise sector. The MPA and its representatives held numerous meetings with international shipping and cruise lines in connection with these markets in 2016.
The MPA renewed in April 2016 its cooperative agreement with the Port of Antwerp to 2019. The ports have developed extensive business contacts over the course of four trade missions to Montreal and Antwerp since they signed their first cooperative agreement in 2013. They have also exchanged timely information on issues such as sustainable development, asset management, the Comprehensive Economic and Trade Agreement (CETA) between Canada and the European Union, global market trends and the development of port logistics zones.
The Port of Antwerp is the Port of Montreal’s largest trading partner. One container in five handled at the Port of Montreal arrives from or is destined to the Port of Antwerp.
In July 2016, within the context of the Quebec Maritime Strategy, the MPA accompanied Quebec Premier Philippe Couillard on a trade mission to the Port of Hamburg in Germany and held meetings with executives of Hapag-Lloyd, the world’s fourth-largest international shipping line.
The MPA held receptions for clients and partners in 2016 in four of its main North American markets: Detroit, Montreal, Toronto and Chicago. Hundreds of guests participated in these networking and information-sharing events.
The MPA boosted its international marketing efforts in 2016 by increasing its presence across social media platforms and using targeted E-blasts to reach key industry representatives around the world. The MPA now has more than 8,000 followers on its “Trading with the World” and counterpart “Commercer avec le monde” Showcase pages on LinkedIn, which represents an increase of 300% in the number of followers over 2015. These pages provide quality and pertinent information to the Port of Montreal’s target audiences and are a place where they can go to participate in high-level exchanges.
In the cruise sector, Tony Boemi, the MPA’s Vice-President of Growth and Development, was reappointed President of the Cruise the St. Lawrence Association (CSLA) in May 2016. CLSA promotes the nine ports of call on the St. Lawrence River as a destination for international cruise lines.
The MPA actively participated in numerous key industry events, trade missions and shows around the world in 2016, including: Retail Supply Chain Conference, Trans-Pacific Maritime Conference, Seatrade Cruise Conference, Intermodal Asia, Northeast Trade and Transportation Conference, Asia Container Supply Chain Conference, International Association of Cities and Ports, CILT Global International Convention, Greentech 2016, International Congress of Port Captains, CargoM Logistics and Transportation Career Day, Canada-New England Cruise Symposium, InnoBahn, Pulse and Special Crops Convention, Association of Canadian Port Authorities Annual Conference, JoC Container Trade Europe Conference, Port of the Future Meeting, 23rd World Congress on Intelligent Transport Systems, TPM Asia Conference, Montreal Wood Convention and the Highway H2O Conference.
The MPA welcomed to its headquarters regional and international groups including the European Parliament Committee on International Trade and the European Council’s Working Party on Transatlantic Relations Committee, as well as the Table de concertation régionale Haut-Saint-Laurent – Grand-Montréal. It welcomed delegations from numerous countries including China, India and Portugal. It also met with HAROPA, the ports of Le Havre, Rouen and Paris, in Montreal.